AT&T is rolling out plans to showcase 5G technology during its sponsorship of the MGM Resorts NBA Summer League following its introduction of 5G in parts of Las Vegas. Together, AT&T and the NBA will present fans with new and interesting ways to get involved with all the action the event has to offer, whether it’s watching the game from a new perspective or analysing plays and stats in real time.
At selected games on 10-11 July, AT&T will provide the 5G mmWave spectrum, with Ericsson as the network infrastructure supplier, to allow the NBA to stream live video from Samsung devices. Video will be streaming live, using the LiveU Smart mobile app, from devices in the stands directly to the NBA production truck. From the truck, AT&T Global Video Services will transfer the footage to ESPN’s network broadcast offices. The live footage from the devices will be available to use in live coverage of the games on NBA and ESPN platforms and on social media channels. This precedent could open up new ways for fans to engage with the games and their broadcasts and represents another example of AT&T working to build the future of 5G applications.
5G was also a major topic of discussion at the AT&T Innovation Exchange which took place during the NBA Summer League on 10 July.
Visitors to the Thomas & Mack Center from 13-14 July can experience 5G firsthand. They’ll be able to play the latest PC games in near real-time on a 5G smartphone with a technology demo of GeForce Now cloud gaming service for Android or experience downloading an entire movie in seconds. All of this is being trialed in collaboration with one of the company's 5G network vendors, a 5G smartphone manufacturer and WarnerMedia.