New Calling (NC) delivers high quality, multimedia and interactive calling experience, including P2P and A2P communications. With Data Channel capability applied, it can also support enhanced services such as content sharing, intelligent customer service, enterprise ID, and remote assistance,etc. Third party application developers also have the potential to develop and distribute their own innovative applications enabling greater reach to users and addressing disparate use cases. Furthermore, the emerging AI technologies bring new opportunities for the New Calling, creating a richer and more intuitive way of user interaction by integrating multiple modalities such as voice, text, images, and gestures. Examples of innovative use of AI within NC include speech to text transcription, real-time translation, customized avatars, etc.
GSMA Foundry has engaged in facilitating New Calling development including releasing New Calling white paper. Please discover at https://www.gsma.com/solutions-and-impact/technologies/networks/wp-content/uploads/2023/10/GSMA-Foundry-5G-New-Calling-Revolutionising-the-Communications-Services-Landscape.pdf.
Innovative proposals for the use of AI in calling services with design demonstrating strong potential to drive impact, use benefits and scalability.
The project proposal may include following aspects:
- background and market demand;
- product design and potential technical solution;
- potential application scenarios and business value;
and any valuable information help understanding the use case or demonstrating the impact and creativity.
GSMA & GTI will take into consideration whether:
- Implementations of innovative use cases are capable of being efficiently deployable and scalable through the use of Open Gateway APIs (being developed) or other network based APIs.
SUBMISSIONS – Ensure that you have submitted your project proposal by April 30th 2025.
Update of your proposal before April.30, 2025 is acceptable by sending email to admin@gtigroup.org . Please make sure using same email address in submission form.
ASSESSMENT & SELECTION – Assessment Panel evaluates all project proposals in May 2025 and announce shortlist.
SHORTLIST ANNOUNCED – May 2025. Shortlist candidates announced are requested to have online presentation for final evaluation. Candidates are expected to provide further demo showcase.
WINNER ANNOUNCED – June 18th – 20th 2025 MWC Shanghai.
