It\'s a brand new day for Cricket, AT&T\'s budget wireless arm. Last year, the mobile giant announced plans to acquire Leap Wireless, Cricket\'s parent company, and has since launched a major refresh, formally introducing the new service today, Engadget.com reports. After purchasing new devices, Cricket customers will be able to access AT&T\'s nationwide 4G network, including LTE.

All plans include unlimited domestic calling, messaging and international texting to 35 countries, and come in at $35, $45 and $55 monthly (after a $5 auto pay credit), with 500MB, 2.5GB and 5GB of data, respectively. Customers won\'t be charged for data overages -- instead, Cricket will cap speeds at 128 Kbps for the rest of the billing period.

There\'s also an unlimited talk and text plan for feature phones that\'ll run just $25 per month, excluding data and MMS. Cricket is offering group discounts as well, taking $10 off a second line, $20 off a third line, and $30 off the fourth and fifth device added to each account.

Finally, with the announced improvements, AT&T will also be retiring the Aio brand, perhaps best known for being the target of a T-Mobile lawsuit over the subsidiary\'s use of the color magenta. New Cricket customers will get a $50 mail-in-rebate when purchasing a device, so customers can pick up a ZTE Prelude for free or a Moto G for $100 after cashing in.