Reliance Jio Infocomm could lure subscribers to its new 4G service – which is expected to launch later this year – with the offer of free TV and online content, Mobileworldlive.com reports, citing Economic Times.

The move follows the $678 million purchase of a majority stake in Network 18 by Reliance Industries – the operator’s parent – last week.

The deal gives Reliance access to a range of TV and Internet content covering both news and entertainment that could be added to its 4G package.

Bundling free content into a 4G offering would spark trepidation among the newcomer’s competitors and initiate a price war in the potentially lucrative 4G market.