Movistar Colombia has launched its 4G LTE service in Cartago, in Valle del Cauca, Telecompaper.com reported on Sept 16, 2014. The launch required a total investment of COP 210 million. Movistar already provides 4G LTE services in Bogota, Cali, Bucaramanga, Medellin, Barranquilla, Santa Marta, Popayan, Pasto, Manizales, Cartagena, Sincelejo, Cucuta, Riohacha, Armenia, Quibdo, San Andres and Soacha, among others. Movistar Colombia is owned by Spanish telecoms firm Telefonica. The telco had nearly 12.3 million mobile subscribers by the end of the second quarter of 2014.