An investor and the new owner of the Bulgarian wireless broadband operator Max Telecom, Daniel Kupsin, used an interview with TeleGeography Research to explain some of the challenges the company is facing in the forthcoming introduction of Long Term Evolution (LTE) services in the country, which is scheduled to take place by June 2014, according to TeleGeography, where Kupsin pointed out that Bulgaria is one of the top countries in the world in broadband transmission speeds, so users expect high speed broadband access, regardless of the type of technology.

He noted, “With 4G LTE we could offer the type of high speed broadband mobile internet access that Bulgarians want. It may be that wireless mobile internet will begin to replace fixed line broadband in some homes, just as mobile phones have begun to replace fixed telephony. And we see a niche, which we want to occupy, because we believe that Bulgaria, like any other country in the world, will see the benefits of 4G LTE. We’re working on many exciting products, including content distribution, home automation, and financial services, with potential partners, mobile advertising, and some other ideas, which I feel reluctant to disclose at this point.”