French operator SFR has started an ad campaign running through June 15, in partnership with Apple, to illustrate the advantages of the iPhone 5s smartphone over SFR\'s 4G network, reports Telecompaper.com, which explains that the operator, which has sold 5 million iPhones to date and uses the tag line "smart come vous" (French for "smart like you"), suggested the idea to Apple, of getting an ad to tell the history of the two brands. The advert comes from the Les Gaulois agency and shows a bride filming two of her wedding guests timidly looking at each other, then sending the footage to them in a video message. The spot aired for the first time during the Champions League finals.